The move marks the Emmys’ departure from traditional television after a long presence on broadcast networks. Sources agree that the ceremony will leave its previous distribution model, although they describe the exact length of that arrangement differently.
The agreement between the Television Academy and Prime Video has been described as multiyear. PBS NewsHour and The Hill report that it is a six-year deal, while EL PAÍS describes it as an agreement lasting at least six years. Based on the available information, it is therefore not possible to determine the contract’s precise overall duration.
The move places the Emmys within the broader shift toward digital platforms for major entertainment events. The ceremony will continue to be distributed, but its new primary outlet will be a streaming service rather than a traditional television network.
According to EL PAÍS, Prime Video will pay an estimated $15 million a year for the agreement. The estimate is reported only by the Spanish newspaper and is not corroborated by the other available reports.
The news comes amid a broader renegotiation of rights for major awards shows. According to reports by EL PAÍS and Clarín, YouTube will obtain the rights to the Oscars starting in 2029.
With the choice of Prime Video, the Emmys thus become another high-profile event to move from linear television programming to streaming. The agreement primarily changes how viewers access the ceremony, which from 2027 will have Prime Video as its primary platform.